12P is born to connect the old football with the new economy. Faced with an industry conditioned by its strong entry barriers, by opacity in management, and by the tyranny of the business, from our project we want to contribute to its democratization, to the bet on transparency, and to the recovery of a social commitment that make a real impact in the community.

We understand, therefore, the globalization and technological development that accompany the evolution of football as a unique opportunity to recover its fundamental values. Consequently, 12P prioritizes the design of innovative projects and new business models that generate impact for clubs and their environment.

Behind this vision, there is a group of professionals and entrepreneurs with experience in the fields of innovation, technology, finance and professional sports working with the shared purpose of offering the market a disruptive and high-value model.

We implement smart strategies and solutions that respond to the needs and ambitions of the clubs.

Our area of action is initially limited to Spanish First Division, Second Division and First RFEF football clubs, without ruling out, at a later stage, the identification of opportunities in other professional leagues and sports.

In any of these cases, each potential operation is analyzed with its own methodology that combines the analytical capabilities of the latest predictive technology with the knowledge of a network of specialists. On the one hand, we implement smart strategies and solutions that respond to the needs and ambitions of the clubs with which we collaborate and, on the other, we offer investors a very attractive risk-return equation.

Transparency
Impact
Passion
Innovation
Integrity

VALUE PROPOSAL

TOWARDS INVESTORS

PROFITABLE AND DIVERSIFIED
INVESTMENT PORTFOLIO

We have privileged access and know-how that allows us to offer exclusive opportunities.

We apply an investment methodology that favors a very attractive risk-return equation.

We combine the analytical capabilities of AI with the expertise of our own network of specialists.

TOWARDS CLUBS

TRANSFORMATIVE PROJECTS
AND FINANCING SOLUTIONS

We design strategies and services that contribute to the diversification of revenue sources.

We attend to liquidity needs and finance operations with strong profitability potential.

We build relationships of trust by adopting a role more as advisers than as mere providers of finance.

“12P breaks into the sector with a disruptive business model. From its hand, football clubs can access financing under advantageous terms, while fans and investors share in the profits generated by a market that represents 1.37% of Spanish GDP.”

― JOSÉ IGNACIO MENCHERO, TVE JOURNALIST

12P PHILOSOPHY

Good governance.

We adopt the best practices of the main national and international sports organizations.

No conflicts of interest.

We condition our results on our clients achieving their business objectives.

Tax domicile in Spain.

We submit to all controls and respect financial and sports regulatory frameworks.

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