Despite the impact that Covid-19 has generated in the professional football industry, there is not a problem of confidence in the sector but rather a temporary drop in income.
The evolution of clubs towards business models closer to sectors such as media and entertainment, with global exposure and exploitation of their brands, is also helping to generate stable cash flows and, as a result, a more predictable and attractive scenario for investors.
This context invites to think that in the 2022-2023 season growth rates prior to the pandemic will recover. As KPMG points out in its annual report “Football Clubs’ Valuation: The European Elite ”, the value of the main European clubs increased by 35% in the period 2016 – 2019.
The clubs’ new business models are generating stable cash flows and, as a result, a more predictable and attractive scenario for investors.
12P facilitates investment in strategic projects with high added value: stadiums and training facilities, academies and youth teams, eSports and digitization.
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One line of business that has not stopped gaining prominence in recent seasons is the sale of players, which during the worst years of the crisis and the boom of the Premier League has become vital for the recovery of LaLiga.
According to the data made public by Fifa TMS, the platform that records all player movements, the footballers transfer market moves more than 6,000 million euros each year in Europe (“FIFA’s Big 5 Transfer Window Analysis”).
12P offers fans and investors the possibility of participating in the benefits generated by this market (mainly through loans and debt purchases), as well as taking positions in strategic projects with high added value: stadiums and training facilities, academies and youth teams, eSports and digitization.
WHY INVEST IN 12P?
01. Democratization
We facilitate and open investment in the football industry.
02. Solvency
We offer all the guarantees and controls.
03. Rigor
We rely on a methodology supported by predictive AI tools.
04. Profitability
We diversify our portfolio and offer attractive returns with controlled risk.
05. Responsibility
We allocate part of the profits to social, educational and cultural causes.
HOW DO WE INVEST?
At 12P we are committed to an investment approach that combines short and long-term operations, with the ultimate aim of diversifying our portfolio and obtaining a very attractive risk-return equation.
In the process of evaluating and qualifying opportunities, we combine the analytical capabilities of the most current predictive technology with the knowledge of our own network of specialists with extensive experience performing technical and managerial functions in the professional sports industry.
We combine the analytical capabilities of the most current predictive technology with the knowledge of our own network of specialists.
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Our reputation and capacity for direct access within the Spanish professional football ecosystem, enhanced by a solid network of Senior Advisors who hold prominent positions of responsibility in the industry, gives us a privileged position to offer our investors exclusive opportunities.
OUR PROCESS
Identification
New investment opportunity in a football club aligned with the expectations and conditions of the investors pool.
Proposal
12P presents a firm investment offer, subject to the club successfully passing a Due Diligence.
Negotiation
Definition of conditions, setting of guarantees, and signing of the agreement between 12P and the club seeking financing.
Due Diligence
Verification and analysis of the information provided to identify threats and opportunities in the operation.
Notification
Operation activation and official communication to investors, club/s and other parties involved.
Control
Follow-up and monitoring of the investment, with periodic reports on the performance and valuation of the asset.
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